How many times have you seen depressing tweets from that friend who can’t seem to have a good day? Or maybe a newsfeed full of Nickleback music videos from one undeniably purge-worthy friend?
Unfortunately, there are those few who might be reading this thinking about the enormous amount of duck-faced selfies they’ve uploaded. If you’re a member of one of the most self-involved generations of all time, we have a few tips on how to avoid a few too embarrassing missteps and avoid being unfollowed on your favorite social media outlets.
First and foremost, if you’re the type to have multiple outlets — like Tumblr and Twitter — that you keep up with regularly, it’s important not to commit cross-posts. Your friends and fans don’t want to see duplicate posts of your strawberry sundae because they happen to follow you on Instagram and Facebook. When maintaining multiple media outlets, try to keep slightly different themes or choose which outlet will receive the best reception before choosing where to post.
Quality is essential, no matter what business you’re in. You may not see yourself advertising while posting on Tumblr for your friends’ benefit, but the fact is that once you go Internet public, you never go back. Therefore, it’s important to realize your branding should be done in a fashion that you’re comfortable with everyone from your employer to children seeing. Double-check your spelling, don’t post blurry photos and, whatever you do, don’t post about how bored you are.
In addition to poor quality, followers can be lost over tastelessness. While you may need an outlet to vent about a horrendous day or the steamy night you had last weekend, phone a friend and don’t air that dirty laundry online. Ironic uses of the terms “ratchet” or “basic b**ch” stop being ironic when you start to embody them. 140 characters really isn’t enough space to say more than a quick, tasteful joke or reminder about an upcoming event, anyway.
In short, just keep in mind that no one likes to be spammed, bored or roped into irrelevant drama and that someday, something you put online will find its way to someone you want to make a good impression on. You might as well be preemptive and keep it classy.