Snapchat released a new update, called Chat 2.0 on Tuesday March 29, unveiling 6 new features to add new practical services to the app.
This update, for me at least, wasn’t easily recognizable, except for one key feature — an auto-lay function for Stories. The auto-play function allows users to view each story back-to-back. Personally, and for some of my friends, this feature didn’t go over too well. I like to click on each video one-by-one, to view the stories I want to see, in the order I want to see them. The look of the feature isn’t preferable either, you can barely tell who the story is by because of the small header in the upper left hand corner.
However, after searching through the rest of the updates, I can faithfully say that this update has a lot more going for it. First of all, Snapchat lets people send video and audio messages, and even make voice calls — watch out Skype.
In addition, you can also set up a video call with multiple friends on Snapchat. They can either put on their own audio or video, or simply watch the lifestream and message to the group. Anything you film in the video call, however, can’t be saved or downloaded to your phone.
On top of the new Stories and chat features, Snapchat also revealed brand new stickers, which you can use when sending messages or chatting across the app.
— Buffer (@buffer) March 31, 2016
Snapchat has been pressed to stay in the social media and network competition because less and less people have been spending time on the app. Getting people to use the app and keeping their attention can be hard to do, but I believe, if they keep releasing useful services through updates on their app, Snapchat can continue to grow.
However, Snapchat has a huge competitor coming close in the race. On the same day as Snapchat’s new update, Tuesday March 29, Instagram made an announcement stating that the time limit of videos uploaded to Instagram was raised from 15 seconds, to 60 seconds. Time will see if this is announcement will become an advantage for the platform.
Additionally, every single one of Snapchat’s features exist on other platforms including Facebook, Google Hangouts, Skype and WhatsApp. However, having all of these services inside one app could prove to be an advantage for keeping people on Snapchat.