Women have used makeup to enhance or hide certain features of their faces since the 1920s, when modern makeup was first invented. Makeup has also been a way for girls and women to express themselves.
Some parents give their daughters little “makeup” kits that include lots of glitter, some “lipsticks” and “eye shadows.” It is a way that young girls can express themselves, whether they’re applying makeup to their own faces or the faces of their dolls/toys.
But as women get older, they start diving into more complex makeup tricks such as contouring and winged eyeliner. But, it goes farther than that. Some people become makeup artists and do makeup for others. They train at a school, or even a makeup store, such as MAC. Makeup becomes their tool for their form of living art. Makeup artists go to crazy new heights in fashion shows and makeup expos, and even for everyday clients.
While there are professional makeup artists, women are now becoming more invested in their makeup, even those at home. There are countless men and women on YouTube trying to encourage everyday people to show off their inner “glam.” Women today are now spending more money on makeup to show that they can enhance their features just like the professionals.
In the 1960s, women went with a more natural look, which was a light coat of mascara and a natural shade of lipstick, just enough to enhance their features in a good way (1). But now women are going for more dramatic looks like cat eyes and hugely noticeable contouring on their cheeks.
Makeup is an art, but there are some people that do not believe makeup should be used. There are men that believe women are using makeup to hide what they really look like, and they even come up with certain memes that demonstrate this opinion.
Even though there are some that don’t believe that makeup is a good thing, many see it as a way of expression, or in a more professional light, an art form.
1 – http://articles.latimes.com/1990-03-04/news/vw-2440_1_art-form