YouTube's logo, they are currently owned by Alphabet Inc. the parent company of Google; photo from redbubble.com

YouTube to “Frustrate” Users With More Ads in Music Videos

Most people hate to deal with adverts in their videos, especially on YouTube. Well, life isn’t getting any easier for those who get their music addiction from YouTube.

According to the Youtube’s global head of music, Lyor Cohen, YouTube is planning on adding more adverts on the site. Those adverts are mainly targeted at music videos and lyrics that people listen to for free. YouTube is launching a music streaming service by the end of the month and Cohen and YouTube’s goal is to “frustrate” people enough that they purchase one.

Cohen said in an interview, “You’re not going to be happy after you are jamming Stairway to Heaven and you are going to get an ad afterwards.”

It is thought that the ads will be targeting people who listen to music on YouTube for long periods of time.

Music production companies over the years have been upset at YouTube’s lack of effort when it came to allowing free music. Last year, YouTube and Universal Music Group signed a multi-year deal that will provide musicians in the label more flexibility and pay. YouTube is also strengthening their commitment to managing music rights.

YouTube also made a deal with Warner Music Group in 2016.

Cohen has stated that YouTube trying to “frustrate” their users is too candid. YouTube’s goal is to give users a great experience and that includes making sure their users don’t come across tons of adverts.