Tag Archives: advertising

Majors that allow you to be creative AND make money

We’ve all heard the story about the distant cousin who majored in Art and is now a starving painter living in a shoebox somewhere.

Choosing a major seems simple- choose something you can tolerate that will make you money. After all, how many people do you know that are truly passionate about finance? This doesn’t have to be the case, however. There are many careers out there that utilize creativity while also allowing you to live comfortably.

Here are just a few, offered here at Radford:

1. Media Studies: Advertising

Average salary for Creative Copywriters- $61,000 (with the ability to move up in the ranks and earn more)

Many people get Advertising confused with Marketing. While Marketing does require a certain amount of creativity, Advertising  works more with the nitty gritty aspects of introducing a product to the general public. While there are many jobs in the Advertising field, the most creative position is that of a Creative Copywriter (or Advertising Copywriter) . Creative Copywriters are in charge of designing the story-boards for marketing campaigns such as commercials. Every one of your favorite commercials started out as simply an idea in someone’s head. That person could be you one day!

Other careers for Advertising majors include Media Planning and Buying, Researching, and Account Managing. Senior positions in all areas can make well into the triple digits depending on the company and location.

2. Media Studies: Journalism

Average salary for Journalists: $49,000

Pinpointing the average salary for a journalist can be pretty tough considering how broad of a field journalism really is. As a journalist, you could work as an on-air reporter, a talk show host, a writer for a newspaper, or even just work freelance (sell your articles to newspapers, magazines, etc.) Because of this, pay obviously fluctuates. That being said, a career in journalism can be extremely rewarding both financially and otherwise.

3. Art: Graphic Design

Average salary for Graphic Designers: $53,000

The Graphic Design field has rapidly expanded over the past few years, causing it to become a pretty lucrative career path. Graphic Designers can work with any company from advertising agencies to magazine publications because so many businesses require their services nowadays. Graphic Designers may be asked to design logos, web page layouts, and book covers- the possibilities are endless!

4. Music: Music Business

Average salary: varied

If you love music, but don’t want to be the main act, this major may be the one for you. Careers in the music industry range from Managers to Booking Agents and Concert Promoters to Music Accountants. Depending on the success of either the record label you work for or the act you represent, you could either make peanuts or crazy good money. The job that pays the most consistently is that of an Entertainment (Music) Attorney. Entertainment Attorneys handle all the legal matters of the music business and can make anywhere from $70,000 to $150,000 a year. These jobs are pretty abundant considering the fact that every artist and record label needs lawyers. The one drawback would be that after completing the Music Business undergrad degree, law school would be a necessity. Other jobs such as Managers, who represent the musical talent, get their earnings solely from commission so they’re only as successful as their acts. Music Business Accountants handle musicians’ and labels’ financial needs and make salaries ranging from $40,370 to $113,740. While finding a job in the music industry might be a little harder than some other fields, working so close with something you love and having the opportunity to get rich doing it is something that you simply can’t pass up.

5. Design: Fashion Design

Average salary: $73,570

You may not get that dream job in Paris, however, every retail clothing store needs fashion designers. Most people shy away from this field because it seems so cut-throat. While competitive, it’s certainly not impossible to break into the fashion business as long as you’re willing to start at the bottom and work your way up. So if designing cute clothes is your passion and you’re willing to work hard to reach your goals, switch your major as soon as possible.

You should be able to wake up every day and be excited to go to work. If a creative degree draws you in, don’t push it away simply because your family thinks you’d be more successful as a business student. There are ways to make a good salary in most fields, so choose what you love and not what you can merely tolerate.

 

Making money with your art degree. Graphic by Katie Gibson
Making money with your art degree. Graphic by Katie Gibson

Should targeted online advertising be banned?

Targeted online advertising is not an invasion of privacy. According to the Federal Trade Commission, there are two main kinds of targeted online ads: first-party and contextual. First-party ads are most common on websites like Facebook. The site will collect information provided by users to deliver ads provided by an outside entity to their target audience. Contextual ads use search keywords or the contents of a webpage being viewed to deliver ads of a similar or related nature. For example, Google’s sponsored links sidebar uses search terms like “cats” to direct users to animal shelter websites, feline health information and pet supply stores. Continue reading Should targeted online advertising be banned?

Welcome back readers!

Hey all,

Welcome back to another exciting season of Whim, RU’s official online magazine! If you’re new to the school or the site, we look forward to serving you and encourage you to give us feedback.

Last spring we posted an online survey and went around campus asking our readers what they like about Whim, what they don’t like and what they’d like to see this year. You asked for several changes, and we’re doing our best to deliver. Here are a few of the things you asked for and how we’re working to improve:

Layout
People around campus commented that our layout, Whim 1.6, was “blah” and “kind of sucks.” So, we scrapped it and got a completely new one. Our current theme is based on a theme called WP Smooth and is not only more user-friendly, but more appealing to the eye. One of the greatest things about the new theme is the Features box at the top of the homepage, which holds the lead story for each section each week. This creates a dominant visual element on the homepage that draws the reader’s eye in and shows the reader where to go for the biggest stories of the week. The RSS feeds are also located on the left sidebar rather than at the bottom of the homepage, making them convenient and accessible. Our site now features two banner ads at the top of the page rather than one at the bottom, as well as a square ad on the right sidebar. We also have space on the home page to support several interactive widgets to get the rest of the student body involved and entertained.

Sports
Unfortunately we don’t have enough writers or demand for sports to make it its own section, but we’re trying our best to include sports in the Life section. We’re in the works of getting a Weekly Sports Report up each week, as well as some sports technology stories in Tech. If the demand for sports increases then we’ll increase the sports content, but for now we’re doing our best to cover some Radford University and world sports.

Advertising
Around 25 percent of the people we surveyed didn’t know what Whim was but would’ve read it if they knew it existed. This semester we appointed a new Marketing Manager and started rounding up members for our ‘Street Team.’ We designed new flyers, got our ad up on the TV, talked to classrooms to recruit and are working on plenty of other exciting marketing ideas. If you’re interested in joining, e-mail us at whim@radford.edu.

This is just the first of a series of notes this semester that will keep you updated on our progress and what we’re working on. Like what you see? Let us know. Don’t like what you see? Also let us know. Have any more suggestions? Send us an e-mail at whim@radford.edu, come stop by Calhoun Hall on Thursdays at 7 p.m. or just comment below.

Keep on reading,

Arielle Retting
Editor-in-Chief
aretting@radford.edu

Give Martin a break

There has been buzz all over campus about the commencement speaker for Radford University’s graduation this year. About a week ago, an announcement on MyRU declared that “marketing and branding giant” David N. Martin will speak at the ceremony on Saturday, May 8. From what I’ve heard around campus, not too many people are happy about the decision.

Sure, his name was unrecognizable to almost everyone who first heard it, but chances are you’ve seen his work. Everybody who lives in Virgina knows the state slogan “Virginia is for Lovers,” but I bet you didn’t know he created it. That’s not his only accomplishment. His company also created the infamous green gecko who represents Geico, and the rigorous UPS Brown advertisements. He founded The Martin Agency, wrote two books about advertising and brands and appeared on The Today Show. He was named one of the top 100 people to impact Richmond, Va. for the century and was inducted in both the Richmond, Va. Business Hall of Fame and the Virginia Communications Hall of Fame. Adweek and Advertising Age named one of his agencies as the “Hottest agency in the United States” for its work with Wal-Mart and AOL.

Martin has accomplished a lot in his lifetime. So why the hell is everybody so upset about him speaking at commencement? If you were expecting a celebrity to come speak, then you’re out of your mind. Do you know what you need to get a celebrity to come speak? Money. Do you know what we’re experiencing right now? Budget cuts. Money for a speaker + budget cuts = no money to pay for a speaker. Shocker, right?

I mainly sympathize with the school because I’ve been through this before. When I was in high school I was a member of the senior class council, which was in charge of planning events such as prom, senior appreciation week and the dreaded graduation. Trying to find a graduation speaker was one of the hardest things I’ve ever had to do. We had four different people agree and then cancel on us over the year (two of them were Barack Obama and the original Patch Adams), and we ended up having to scramble to find someone who was halfway decent. Our speaker certainly wasn’t famous, but he was a smart person and gave a really good speech, which matters more to me than having celebrity status.

The one complaint I do have about Martin speaking is that he isn’t exactly associated with RU. You’d think that for RU’s 100th year they’d try to get somebody who went here, or at least was in some way associated with the school. We do have some pretty notable alumni, like Glee’s Jayma Mays, Virginia Tech Head Football Coach Frank Beamer and and Olympian Goran Nava. It would be nice to show some RU pride once in a while.

Although he is not an RU alumni, Martin is somebody who has had great success in his lifetime. I think he will give a great commencement speech, give some great life advice and have some interesting stories to tell.

Cover and story photo from Creative Commons