Tag Archives: breast cancer awareness

Forget “save the tatas!”

October was Breast Cancer Awareness Month. Pink ribbons were sported on shirts and “think pink” sporting events were held almost daily. Many car decals and t-shirts supporting breast cancer research could be seen wherever you went. Two of the most popular campaigns around often use the slogans, “Save the Tatas,” and “Save Second Base!” Although I think “Save Second Base” is a cute slogan for baseball games supporting breast cancer research, my more sensitive side can’t help but think that these slogans are really inappropriate.

Beating cancer is what should be focused on, not losing a breast. Graphic from M Live
Beating cancer is what should be focused on, not losing a breast. Graphic from M Live

I feel like “Save the Tatas” is seen on more cars than any ribbons supporting a family member or saying, “I’m a survivor” as a symbol of hope for others suffering from this horrible disease. Although these things do work towards raising awareness, I want to see more stories of survival and triumph over this disease.

It’s sad that women have become so overly-sexualized that saving their breasts is the center of a lot of breast cancer awareness campaigns. It’s no wonder breast cancer survivors are often so afraid to get mastectomies when even campaigns to save them have negative connotations about losing their breasts. Many women feel insecure and endure terrible harassment when they choose to get a mastectomy to beat cancer. It breaks my heart that these brave women who have stared death straight in the eye are still looked down on and talked down to just because they chose their health over a secondary sex organ.The most important thing is that the woman is healthy again, not that she has breasts and maintains a “womanly figure.”

Being healthy is more beautiful than anything in the world. Female cancer survivors often have to make difficult decisions such as shaving their hair off, removing their breasts and often times it can be near impossible to feel beautiful when you’re that sick. That shouldn’t even be a worry! No woman should ever feel pressure to be beautiful in a time in their life when they’re fighting just to make it to tomorrow. All she should be worried about is kicking cancer’s ass and returning to her old inner self. There’s no reason and no excuse that these women should be put down when they’re some of the toughest people on the planet.

It’s time we all start focusing on the person who is living in the body wracked with cancer. That person can’t live without their body, but they can live a healthy, normal life without their breasts. My hope is that women will not have to think twice or be insecure if they’re faced with having to get a mastectomy.


Pink is the new plaid

In the fall, the leaves turn orange, yellow, red and brown, but Radford University is turning pink.

October is National Breast Cancer Awareness Month and people all over the world can be seen wearing pink in honor of the friends and family who have been affected by the disease.

There are various RU organizations that are working to raise money and awareness in support of the cause.

The department of Recreation, Parks and Tourism took part by selling sunglasses in the Bonnie Plaza as well as holding two recreational events called “Tug-for-Tatas” in Moffett Quad, while the Lacrosse Club sold pink shoe laces in the Bonnie Plaza and donated all proceeds to breast cancer awareness and research.

Photo by Brian Hollingsworth.

The Eta Nu Chapter of Zeta Tau Alpha at RU presented the 10th annual Beatrice Covington Walk for Breast Cancer on Oct. 15 to raise funds for the ZTA Foundation, benefiting the Susan G. Komen Breast Cancer Foundation. All proceeds went toward the advancement of breast cancer research, education, screening and treatment. Last year the event made over $4,500 and hosted over 300 participants who walked at Bisset Park with the ZTA sisters in honor of sisters affected by breast cancer.

This year there have been three races for the cure in Virginia, one is held annually in Roanoke. The other two were held in Virginia Beach and Richmond. Each race donates 75% of its proceeds to their local breast cancer awareness fund and the other 25% to the national Susan G. Komen Foundation.

Photo courtesy of Elizabeth Heinz.

The NFL is honoring breast cancer awareness by sporting pink gloves, ribbons, towels and sneakers all month. The founder and CEO of the Susan G. Komen Foundation for the Cure, Nancy G. Brinker, tossed the coin at the Cowboys vs. Lions game at Cowboys Stadium on Oct. 2.

Later, a public service announcement on breast cancer and the importance of mammograms was aired featuring “Wheel of Fortune” host Vanna White. The next day “Jeopardy!” featured a “pink ribbon clue” in place of its signature daily double in order to spread support and awareness. Ford Automotive and Jennifer Aniston partnered on Oct. 11 to design a “Warriors For The Cure” T-shirt and the proceeds will go to the Susan G. Komen foundation.

All eBay users also have the option of donating one dollar to the cause through the website. Over 100 retail stores and corporate sponsors have also joined in with their support.

The Susan G. Komen Foundation has deemed Oct. 30 “Action Out Loud Day.” Supporters are encouraged to call or write their senators, governors, assembly members and council members to let them know how important they think it is for all women to have access to mammograms and funding for the best research.