Super Bowl LII is officially set for February 4 between the AFC Champions, the New England Patriots and the NFC Champions, the Philadelphia Eagles however it’s not all about football but it’s all about the commercials.
While the die-hard football fans will be ignoring the commercials, the common fan or that one person who enjoys the $5 million (yes, they cost that much and more.) commercials. Here’s the behind the numbers on the commercials and the “Big Game” itself.
$7.7 million and Gone in 30 Seconds
This year’s cost for a 30 second commercial in the Super Bowl this year is $7.7 million dollars. To put that figure in retrospect, The average player in the NBA barely makes over $5 million a yearwhile the average players in the NFL, MLB, NHL, and MLS make less than that amount in a year. If your company wants a minute long commercial, prepare to add another $5 million to the original amount for a grand total of $10 million. Now that’s a lot of dough but the amount of viewers watching the Super Bowl, it’s all worth it
The World is Watching
The 1st Super Bowl in 1967 had over 51 million viewers and it has only grown since. Last year’s Super Bowl between the Patriots and the Atlanta Falcons had an average of 111.3 million viewers while a grand total of 172 million Americans watched the game at one point. That’s more Americans that watch the game than Americans who had voted in the 2016 election (137.5 million).
FOOD… and partying
We all love food right? Well just like Christmas and Thanksgiving, the Super Bowl has a case to being a holiday. During last year’s Super Bowl festivities, it was projected that Americans would eat 1.33 billion Chicken Wings, and spend $1.2 billion on beer and alcohol ( for fans to celebrate their team’s win or to drown out their emotions after their team loses). Domino’s last year sold 11 million slices of pizza and they said the Super Bowl is their 3rd-busiest day of the year (only behind Halloween and New Year’s Eve). Now that’s a lot of food and dough (PIZZA DOUGH).
The most important number here is over 16 million. That’s how many estimated people who are going to miss work the day after the Super Bowl. That doesn’t even count how many students would missing from school (from Pre-K to College.) Just last year, Heinz, the ketchup makers gave their salaried workers the day off following the Big Game, noting that the U.S. would lose over $1 billion in “productivity losses.” Maybe one day, we will see the day after the Super Bowl added as a national holiday but until then, don’t miss class just because of one game.
There are so many numbers behind the Super Bowl that the game itself over shadows everything in your life. On February 4th just like many, I will be watching the big game and to the two teams, may the best team win.