Most people hate to deal with adverts in their videos, especially on YouTube. Well, life isn’t getting any easier for those who get their music addiction from YouTube.
According to the Youtube’s global head of music, Lyor Cohen, YouTube is planning on adding more adverts on the site. Those adverts are mainly targeted at music videos and lyrics that people listen to for free. YouTube is launching a music streaming service by the end of the month and Cohen and YouTube’s goal is to “frustrate” people enough that they purchase one.
Cohen said in an interview, “You’re not going to be happy after you are jamming Stairway to Heaven and you are going to get an ad afterwards.”
It is thought that the ads will be targeting people who listen to music on YouTube for long periods of time.
Music production companies over the years have been upset at YouTube’s lack of effort when it came to allowing free music. Last year, YouTube and Universal Music Group signed a multi-year deal that will provide musicians in the label more flexibility and pay. YouTube is also strengthening their commitment to managing music rights.
YouTube also made a deal with Warner Music Group in 2016.
Cohen has stated that YouTube trying to “frustrate” their users is too candid. YouTube’s goal is to give users a great experience and that includes making sure their users don’t come across tons of adverts.
How do you deal with wanting to be creative but not having any idea on how to bring your thoughts to life? You know when you have these great ideas for a song, a story, a drawing, or anything in between but you have no clue as to how to write them down or draw them out? Those are the kinds of struggles I deal with on a regular basis. Creativity is what drives my soul, my thoughts, my passion for life. Creating things from scratch, putting your own mark on something that you make is one of the create joys in this world. But what do you do when you’re stuck, when you don’t know how to create?
When it comes to creating anything, you can’t be a perfectionist. My main issues when creating is hating almost everything I make, throwing it away, and then becoming frustrated with myself to the point where I just give up. That’s the exact opposite of what you want to do. In my situation, when I write, I hate it. I stop writing for weeks at a time because I become discouraged. However, the way to become better is to never give up, to keep writing and never throw anything you create away. Someone once told me that when you write something to never get rid of it because in a month or two from now, you’ll come back to it and maybe you’ll realize it isn’t as bad as you thought and you could, potentially, build on it and use it, resulting in something amazing.
When you create something, it’s never going to be easy and that’s the part I struggle with the most. I think that it should be easy, that I should be able to do this instantaneously and be able to whip out some song in the matter of minutes, but that just isn’t realistic. I don’t think any singer, writer, producer, director, artist, or anyone is field of arts has ever had it easy, has never been frustrated or mad at themselves. But, from what I know, the outcome is worth the pain and frustration you go through. You should never give up. I should never give up because what can happen with a little determination is incredible.
It’s the first week of college. You are so excited to be here and you feel optimistic about everything this year may bring. You waltz into your brand-new dorm room and feel…a little disappointed. It’s much smaller than the online pictures, but that’s okay! You’re sure that your “random roommate” will be your new best friend, but they aren’t. They leave their clothes on the floor, don’t do the dishes when you ask and stay up until four in the morning when all you want to do is sleep. What do you do now? Continue reading Peace-keeping: it’s a full time job→