A couple weeks ago, Lamar Odom walked into a Nevada brothel for a three-day stay. However, he left in an ambulance. Odom had snorted cocaine, drank, and took some sketchy male enhancement pills.
Almost every day since Odom was committed to the hospital, the media has been updating on his condition. At first, it was questionable if Odom would leave the hospital alive. Odom’s estranged wife, Khloe Kardashian was then reported to be by his bedside along with more of the famous Kardashian clan, Odom’s family, and former teammate Kobe Bryant.
As to be expected, there’s been a large number of complaints from media audiences regarding how sick they are of hearing about Odom and the Kardashians. That’s an understandable complaint. I can’t look at my phone without seeing Kylie Jenner’s latest selfie, or another Cosmopolitan article about what the Kardashians are wearing. Honestly, Cosmo should have a story category dedicated to the Kardashians.
I follow WDBJ7 on Facebook, and when they shared an article about how Odom was recovering and able to take a few steps after he was transferred to a Los Angeles hospital, there were a plethora of negative comments. Most of the comments fell along the lines of, “who cares?” To me, that’s an idiotic question. Just because you specifically are tired of hearing about this, doesn’t mean the rest of the world doesn’t care.
However, from the perspective of a media student, I see that this is a popular story, and popular stories get likes and views.
If you go on Google News, Lamar Odom is one of the trending topics. Although it’s not unheard of for news stations to cover stories that no one cares about, this isn’t an example of that. This is a trending topic and the people who spend the most time on the internet are interested in this.
The media’s biggest priority is to bring traffic to either their TV channel or website. Overall, they want viewers and the biggest audience possible. So of course, they’re going to cover stories that produce traffic and follow people’s interests.
Although there aren’t as many people in the New River Valley who are interested in how Odom’s doing, there is still a significant enough amount of people who do care to cover it.
For example, our campus has nearly 10,000 students. Most of which are between the ages of 18-24. In other words, we’re a campus of mostly millennials who spend a lot of time on the internet.
The New River Valley also houses Virginia Tech which has over 30,000 students, many of which are also millennials. These are the people who are interested in these kinds of stories. Odom is a prominent name in the NBA as a former Los Angeles Laker’s player, and being legally separated from a woman who is, essentially, American royalty is just the icing on the cake for this story.
To conclude, it’s fine to be 100% done with the Kardashians and anyone associated with them. However, you need to understand how the media works before you make assumptions that this is a useless story that no one actually cares about.