There have always been jewels and diamonds in the air for Juul, the e-cigarette company that is trendy for young adults that want to look cool, just without the health problems. One problem: e-cigarettes are causing a new generation to become addicted to nicotine. On Wednesday, the FDA responded that they might take away the “jewel” from Juul.

The Food and Drug Administration (FDA) has declared the use of e-cigarettes by teenage users to be of “an epidemic proportion” and has given the makers of e-cigarettes 60 days to prove that they are able to keep their products away from minors. If not, companies like Juul will no longer be able to sell their products and they could face civil and criminal charges if they allow bulk sales through their websites.

Juul and e-cigarette companies weren’t the only ones to get the hammer on Wednesday as the FDA sent out letters to over 1100 stores across the nation, warning of what could happen if they sold e-cigarette products to minors. The FDA also issued 131 fines for selling e-cigarettes to minors, ranging from under $300 to over $10,000.

In a press briefing to reporters, the FDA’s commissioner, Dr. Scott Gottlieb, said that over 2 million students going to either middle or high school were regular users of e-cigarettes and the flavors that come with them.

While it is true that e-cigarette users inhale fewer chemicals than the normal cigarette smoker, studies show that e-cigarette users get more addicted to nicotine due to the high amounts of it found in e-cigs.

Juul wrote a statement in an email to the New York Times about the FDA’s decision, saying, “Juul Labs will work proactively with FDA in response to its request. We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people.”

The FDA has also threatened to ban all flavors associated with e-cigarettes. Smoking e-cigarettes can also be called “vaping,” depending on what you believe constitutes vaping and what doesn’t.

As more information comes out about e-cigarettes, the FDA continues to place more sanctions and limits on companies like Juul. There could be a time where e-cigarettes get banned, but since the actual cigarette hasn’t been banned, then most likely the e-cig is likely here to stay.

If you are dealing with substance misuse or you know of someone here on campus dealing with substance misuse, please get in contact with SAVES, located in the lower level of Tyler Hall. You can call them at (540)-831-6031 to set up an appointment or you can walk in. All information will be kept confidential.